0454 · June 2024
Enterprise
Candidates generally had a good understanding of the theory relating to questions within both sections of the paper. Candidates find it challenging to gain the highest marks available in Section B especially in Question 7.
Source: Cambridge International
Cohort performance
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Key examiner messages
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Candidates displayed good knowledge of theory, very few questions were not attempted.
However, candidates did confuse some of the models particularly the enterprise and negotiation process.
Candidates find it challenging to display some of the skills required by this specification particularly application.
Question difficulty map
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Report
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Assessment objectives
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Method marks watchlist
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Question choice intelligence
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Level exemplars
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Grade & admission context
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Deep insights
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Command word playbook
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Time traps
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Syllabus traceability
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MCQ trap analytics
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Topic heatmap across years
Mark concentration by topic and exam year for this subject
Mark intensity
Business plans
Risk
Opportunities
Market research
Types of communication
Marketing communications
The enterprise process
Legal obligations
Difficulty trend
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Paper comparison
Marks and duration breakdown across papers in this session
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Marks you can still earn
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Practise what examiners flagged
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Self-diagnostic checklist
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- 1Message
Candidates displayed good knowledge of theory, very few questions were not attempted.
- 2Message
However, candidates did confuse some of the models particularly the enterprise and negotiation process.
- 3Message
Candidates find it challenging to display some of the skills required by this specification particularly application.
Teacher briefing pack
One-page session summary for tutors and classroom review
June 2024 2024
Enterprise
Cambridge International General Certificate of Secondary Education 0454 Enterprise June 2024 Principal Examiner Report for Teachers © 2024 ENTERPRISE Paper 0454/11 Case Study Key messages Candidates displayed good knowledge of theory, very few questions were not attempted. Howeve
Candidates displayed good knowledge of theory, very few questions were not attempted.
However, candidates did confuse some of the models particularly the enterprise and negotiation process.
Candidates find it challenging to display some of the skills required by this specification particularly application.
Examiner insights
General comments
- •Candidates generally had a good understanding of the theory relating to questions within both sections of the paper.
- •Candidates find it challenging to gain the highest marks available in Section B especially in Question 7.
- •This was generally due to a lack of application and awareness of the impact of points raised.
- •A small but noticeable number of candidates did not attempt either part of Question 7.
- •This does not seem to be an issue with time management as some candidates did not attempt Question 7(a) but did complete Question (b).