0471 · Cambridge IGCSE
0471/21
Paper 2
Travel and Tourism · June 2023 · Variant 1
Relative difficulty
Analysis source: Cambridge Assessment International Education
Analysis aligned to the official syllabus and assessment design.
3.0 / 5
200
270 min
Marketing Mix (Product, Price, Place, Promotion)
Cohort performance
Session statistics from official examination reports
Total marks
200
Duration
270 min
Session difficulty
3.0 / 5
Key examiner messages
Top priorities from the principal examiner before you revise
The May/June 2023 session for Cambridge IGCSE Travel and Tourism (0471) represents a balanced assessment of candidates' foundational knowledge and vocational application.
Paper 11 (Core Module) tested environmental and global themes, particularly focusing on the impacts of the global pandemic and sustainable destination management.
Paper 21 (Alternative to Coursework) heavily featured the Unit 5 syllabus, centering on the application of the 4 Ps (Product, Price, Place, Promotion) and marketing research techniques.
Question difficulty map
How candidates performed on each question in this series
No data available in official reports
Assessment objectives
Skill and AO weighting from official examiner commentary
Skill weighting
Shows the skill mix this paper tested most heavily.
Knowledge and Understanding
Weight: 5100%Application Tourism
Weight: 480%Analysis of Impact
Weight: 360%Evaluation & Analysis
Weight: 120%
Method marks watchlist
Where working, steps, or method marks were commonly lost
No data available in official reports
Recurring mistakes across years
Themes examiners flag in multiple recent sessions for this subject
No data available in official reports
Question choice intelligence
Mean scores and popularity for optional questions (HKDSE electives)
No data available in official reports
Level exemplars
What candidate scripts at each grade level looked like
No data available in official reports
Grade & admission context
How marks relate to grade thresholds and entry standards
Report type
Cambridge Principal Examiner Report — component performance and international standards
Level A*
Approx. 70% of maximum mark
Level A
Approx. 60% of maximum mark
Level B
Approx. 50% of maximum mark
Level C
Approx. 40% of maximum mark
Level D
Approx. 33% of maximum mark
Level E
Approx. 26% of maximum mark
Deep insights
What top candidates did
Techniques and approaches examiners rewarded in this series
No data available in official reports
Command word playbook
How to match each command word to the expected response style
Give reasons and link mechanism to outcome; each point needs a because/so chain.
Match the expected response style for “State” questions.
Present multiple perspectives with evidence; balance breadth and depth.
State features in sequence or list observable properties — do not explain causes unless asked.
Name or point to the specific feature asked for — avoid extra explanation.
Weigh arguments for and against with evidence; end with a supported judgement.
Match the expected response style for “Assess” questions.
Time traps
Sections where candidates spent disproportionate time relative to marks
Min per mark: 1.2
Min per mark: 1.2
Min per mark: 1.2
Syllabus traceability
Topics linked to questions and mark weighting in this session
Marketing mix
80 marks this session
Features of destinations and their appeal to different types of tourists
16 marks this session
The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
16 marks this session
Factors affecting tourism development and management
12 marks this session
MCQ trap analytics
Commonly chosen wrong options from examiner commentary
No data available in official reports
Topic heatmap across years
Mark concentration by topic and exam year for this subject
Mark intensity
Marketing mix
The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
Managing destinations sustainably
Features of destinations and their appeal to different types of tourists
Economic, environmental and sociocultural impacts of travel and tourism
Factors affecting marketing
Factors affecting tourism development and management
Difficulty trend
How session difficulty has shifted across recent years
Paper comparison
Marks and duration breakdown across papers in this session
Paper 11 Core Paper:
Paper 21 Alternative to Coursework:
Marks you can still earn
Where valid approaches outside the mark scheme may still gain credit
No data available in official reports
Practise what examiners flagged
Target weak topics from this report inside the Revui app
Marketing mix
80 marks this session
Practise in RevuiFeatures of destinations and their appeal to different types of tourists
16 marks this session
Practise in RevuiThe role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
16 marks this session
Practise in RevuiFactors affecting tourism development and management
12 marks this session
Practise in RevuiSelf-diagnostic checklist
Key actions before you sit this paper — copy and tick off as you revise
- 1Message
The May/June 2023 session for Cambridge IGCSE Travel and Tourism (0471) represents a balanced assessment of candidates' foundational knowledge and vocational application.
- 2Message
Paper 11 (Core Module) tested environmental and global themes, particularly focusing on the impacts of the global pandemic and sustainable destination management.
- 3Message
Paper 21 (Alternative to Coursework) heavily featured the Unit 5 syllabus, centering on the application of the 4 Ps (Product, Price, Place, Promotion) and marketing research techniques.
Teacher briefing pack
One-page session summary for tutors and classroom review
June 2023 2023
Travel and Tourism
The May/June 2023 session for Cambridge IGCSE Travel and Tourism (0471) represents a balanced assessment of candidates' foundational knowledge and vocational application. Paper 11 (Core Module) tested environmental and global themes, particularly focusing on the impacts of the gl
The May/June 2023 session for Cambridge IGCSE Travel and Tourism (0471) represents a balanced assessment of candidates' foundational knowledge and vocational application.
Paper 11 (Core Module) tested environmental and global themes, particularly focusing on the impacts of the global pandemic and sustainable destination management.
Paper 21 (Alternative to Coursework) heavily featured the Unit 5 syllabus, centering on the application of the 4 Ps (Product, Price, Place, Promotion) and marketing research techniques.
- Total marks
- 200
- Duration
- 270 min
- Session difficulty
- 3.0 / 5
Session analysis
The May/June 2023 session for Cambridge IGCSE Travel and Tourism (0471) represents a balanced assessment of candidates' foundational knowledge and vocational application. Paper 11 (Core Module) tested environmental and global themes, particularly focusing on the impacts of the global pandemic and sustainable destination management. Paper 21 (Alternative to Coursework) heavily featured the Unit 5 syllabus, centering on the application of the 4 Ps (Product, Price, Place, Promotion) and marketing research techniques.
Updated Jun 13, 2026
Paper breakdown
Paper 11 Core Paper:
Paper 21 Alternative to Coursework:
Top chapters
Exam structure insights
Marks by chapter
See where the marks were concentrated so revision time goes to the highest-value topics.
Mark accessibility
Estimate which marks were basic, mid-level, or high-difficulty.
75% within easy or medium reach
Command word frequency
Spot common command words so answers match the expected response style.
Question type mix
Compare the mark share of each paper section and question type.
Structured
94·16·47%
Essay
60·8·30%
Short Answer
46·15·23%
Study ROI
Bigger bubbles recur more often; higher bubbles carry more marks, helping you rank revision priorities.
Time vs marks
Compare marks with suggested time allocation to plan exam pacing.
Paper 11 - Section …
0.83 m/minPaper 11 - Section …
0.83 m/minPaper 11 - Section …
0.83 m/minTotal marks
75
Total time
90 min
Avg pace
0.83
Next-year prediction
Topics worth watching next year, with the reason shown directly below each bar.
Managing destinations sustainably / Carrying capacity
5%5%
Delivery of customer service & customer care policies
4%4%
May/June 2023 Paper Analysis & Evaluation
The May/June 2023 session for Cambridge IGCSE Travel and Tourism (0471) represents a balanced assessment of candidates' foundational knowledge and vocational application. Paper 11 (Core Module) tested environmental and global themes, particularly focusing on the impacts of the global pandemic and sustainable destination management. Paper 21 (Alternative to Coursework) heavily featured the Unit 5 syllabus, centering on the application of the 4 Ps (Product, Price, Place, Promotion) and marketing research techniques.
Exam tips
Paper format
- Duration
- 2h
- Total marks
- 80
Analysis is paraphrased for study purposes. Always verify against the official examiner report and mark scheme.