0471 · Cambridge IGCSE
0471/21
Paper 2
Travel and Tourism · June 2024 · Variant 1
Relative difficulty
Analysis source: Cambridge Assessment International Education
3.2 / 5
160
210 min
The Role of Tourism Organisations, Sustainable Operations, and the Marketing Mix
Cohort performance
Session statistics from official examination reports
Total marks
160
Duration
210 min
Session difficulty
3.2 / 5
Key examiner messages
Top priorities from the principal examiner before you revise
Success in this assessment is dictated by a candidate's ability to navigate the command word hierarchy.
High-performing students scored heavily on 6-mark and 9-mark evaluation tasks by moving beyond simple lists (Level 1) into cause-and-effect analysis (Level 2), and concluding with a justified recommendation or comprehensive judgement (Level 3).
Clearly structuring answers with connectors like 'this means that...' or 'consequently...' guarantees high-tier marks.
Question difficulty map
How candidates performed on each question in this series
No data available in official reports
Assessment objectives
Skill and AO weighting from official examiner commentary
Skill weighting
Shows the skill mix this paper tested most heavily.
Knowledge
Weight: 6100%RecAO2
Weight: 583%Contextual Application
Weight: 467%ApAO3
Weight: 350%AnalysisAO4
Weight: 233%Evaluation
Weight: 117%
Method marks watchlist
Where working, steps, or method marks were commonly lost
No data available in official reports
Recurring mistakes across years
Themes examiners flag in multiple recent sessions for this subject
No data available in official reports
Question choice intelligence
Mean scores and popularity for optional questions (HKDSE electives)
No data available in official reports
Level exemplars
What candidate scripts at each grade level looked like
No data available in official reports
Grade & admission context
How marks relate to grade thresholds and entry standards
Report type
Cambridge Principal Examiner Report — component performance and international standards
Level A*
Approx. 66% of maximum mark
Level A
Approx. 56% of maximum mark
Level B
Approx. 46% of maximum mark
Level C
Approx. 36% of maximum mark
Level D
Approx. 29% of maximum mark
Level E
Approx. 23% of maximum mark
Deep insights
What top candidates did
Techniques and approaches examiners rewarded in this series
No data available in official reports
Command word playbook
How to match each command word to the expected response style
Give reasons and link mechanism to outcome; each point needs a because/so chain.
Match the expected response style for “State” questions.
Weigh arguments for and against with evidence; end with a supported judgement.
Name or point to the specific feature asked for — avoid extra explanation.
Present multiple perspectives with evidence; balance breadth and depth.
Match the expected response style for “Define” questions.
State features in sequence or list observable properties — do not explain causes unless asked.
Match the expected response style for “Assess” questions.
Time traps
Sections where candidates spent disproportionate time relative to marks
Min per mark: 1.5
Min per mark: 1.5
Min per mark: 1.5
Min per mark: 1.5
Syllabus traceability
Topics linked to questions and mark weighting in this session
The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
38 marks this session
Marketing mix
26 marks this session
Managing destinations sustainably
18 marks this session
MCQ trap analytics
Commonly chosen wrong options from examiner commentary
No data available in official reports
Topic heatmap across years
Mark concentration by topic and exam year for this subject
Mark intensity
Marketing mix
The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
Managing destinations sustainably
Features of destinations and their appeal to different types of tourists
Economic, environmental and sociocultural impacts of travel and tourism
Factors affecting marketing
Factors affecting tourism development and management
Difficulty trend
How session difficulty has shifted across recent years
Paper comparison
Marks and duration breakdown across papers in this session
Paper 1 Key Terms and Concepts:
Paper 2 Managing and Marketing Destinations:
Marks you can still earn
Where valid approaches outside the mark scheme may still gain credit
No data available in official reports
Practise what examiners flagged
Target weak topics from this report inside the Revui app
The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
38 marks this session
Practise in RevuiMarketing mix
26 marks this session
Practise in RevuiManaging destinations sustainably
18 marks this session
Practise in RevuiSelf-diagnostic checklist
Key actions before you sit this paper — copy and tick off as you revise
- 1Message
Success in this assessment is dictated by a candidate's ability to navigate the command word hierarchy.
- 2Message
High-performing students scored heavily on 6-mark and 9-mark evaluation tasks by moving beyond simple lists (Level 1) into cause-and-effect analysis (Level 2), and concluding with a justified recommendation or comprehensive judgement (Level 3).
- 3Message
Clearly structuring answers with connectors like 'this means that...' or 'consequently...' guarantees high-tier marks.
Teacher briefing pack
One-page session summary for tutors and classroom review
June 2024 2024
Travel and Tourism
Success in this assessment is dictated by a candidate's ability to navigate the command word hierarchy. High-performing students scored heavily on 6-mark and 9-mark evaluation tasks by moving beyond simple lists (Level 1) into cause-and-effect analysis (Level 2), and concluding w
Success in this assessment is dictated by a candidate's ability to navigate the command word hierarchy.
High-performing students scored heavily on 6-mark and 9-mark evaluation tasks by moving beyond simple lists (Level 1) into cause-and-effect analysis (Level 2), and concluding with a justified recommendation or comprehensive judgement (Level 3).
Clearly structuring answers with connectors like 'this means that...' or 'consequently...' guarantees high-tier marks.
- Total marks
- 160
- Duration
- 210 min
- Session difficulty
- 3.2 / 5
Session analysis
Success in this assessment is dictated by a candidate's ability to navigate the command word hierarchy. High-performing students scored heavily on 6-mark and 9-mark evaluation tasks by moving beyond simple lists (Level 1) into cause-and-effect analysis (Level 2), and concluding with a justified recommendation or comprehensive judgement (Level 3). Clearly structuring answers with connectors like 'this means that...' or 'consequently...' guarantees high-tier marks.
Updated Jun 13, 2026
Paper breakdown
Paper 1 Key Terms and Concepts:
Paper 2 Managing and Marketing Destinations:
Top chapters
Exam structure insights
Marks by chapter
See where the marks were concentrated so revision time goes to the highest-value topics.
Mark accessibility
Estimate which marks were basic, mid-level, or high-difficulty.
59% within easy or medium reach
Command word frequency
Spot common command words so answers match the expected response style.
Question type mix
Compare the mark share of each paper section and question type.
Application & Short Explanation
66·15·41%
Structured Evaluation & Discussion
66·8·41%
Recall
(State/Identify/Define)
28·18·18%
Study ROI
Bigger bubbles recur more often; higher bubbles carry more marks, helping you rank revision priorities.
Time vs marks
Compare marks with suggested time allocation to plan exam pacing.
Paper 1 (Q4 Travel …
0.67 m/minPaper 2 (Q1 PESTLE …
0.67 m/minPaper 2 (Q2 Kiliman…
0.67 m/minPaper 2 (Q3 Sri Lan…
0.67 m/minTotal marks
80
Total time
120 min
Avg pace
0.67
Next-year prediction
Topics worth watching next year, with the reason shown directly below each bar.
Customer Service Quality & Feedback Mechanisms
85%85%
Socio-demographic market segmentation
80%80%
Socio-cultural impacts on host communities
78%78%
Examiner notes & key calculations
- Generic Environmental Clichés: Avoid giving non-specific answers like 'recycling more' when asked about sustainable tourism. Focus instead on sector-specific solutions, such as 'using low-carbon emission transport' or 'offering paperless e-brochures'.
- Mirror-Image Repetitions: Candidates often lose marks by stating a point and its direct negative as two separate answers (e.g., 'creates jobs' and 'reduces unemployment'). Only one mark is awarded for this.
- Confusing Core Concepts: There was noticeable confusion regarding 'dynamic packaging'. Ensure you know it refers to customized itineraries built directly by the customer or agent, rather than pre-arranged tour operator packages.
Exam tips
Paper format
- Duration
- 2h
- Total marks
- 80
Analysis is paraphrased for study purposes. Always verify against the official examiner report and mark scheme.